Belk College Next Series Explores 'The Analytics Effect' on Elections, Business

Wednesday, September 4, 2013

CHARLOTTE – Sept. 4, 2013 - The Belk College of Business NEXT speaker series returns Wednesday, Sept. 18 with an inside look at the role of analytics in the 2012 presidential election.

Andrew Claster, who served as deputy chief analytics officer for the 2012 Obama campaign, will discuss “The Analytics Effect,” Sept. 18, at the Westin Hotel. Claster will discuss how lessons learned on the campaign trail can be used in business.

The event begins with networking and registration at 7:30 a.m., with breakfast and Claster’s remarks at 8 a.m. Tickets for the presentation, which is open to the public, are $25 each or $175 for a corporate table of eight.

To register, visit the Belk College webpage.

Claster played a key role on the Obama analytics team, which consisted of more than 50 analysts, statistical modelers and engineers who used predictive modeling, data analysis and technology to revolutionize political polling and individual-level voter targeting.

Previously, Claster  served as a vice president at the marketing and consulting firm Penn, Schoen & Berland, where he developed microtargeting and communications strategies as for clients including Hillary Rodham Clinton, Tony Blair, Gordon Brown, Ehud Barak, Leonel Fernandez, Verizon, Alcatel, Microsoft, BP, KPMG, TXU and the Washington Nationals baseball team.

Claster completed his undergraduate studies in political science at Yale University and his graduate training in economics at the London School of Economics.

This event is part of the Belk College’s NEXT speaker series, which focuses on emerging trends in business. The Belk College has a major role in UNC Charlotte’s new “Big Data” initiatives, which include academic and executive programs in data science and business analytics and a university/industry research consortium.

While Claster’s work in the campaign had a political bent, his presentation will focus less on politics and more on how analytics can strengthen relationships and drive business strategy, according to Belk College Dean Steve Ott.

“The election provides an interesting case study on how experts in data science and business can work together effectively,” Ott said. “We hope that attendees will come away with practical lessons they can put to use in their own businesses.”


About the Belk College of Business

Accredited by AACSB International, the Belk College of Business at UNC Charlotte offers outstanding business education programs at the undergraduate, graduate and doctoral levels, including a nationally-ranked part-time MBA program based at UNC Charlotte Center City. The Belk College is committed to building strong partnerships in the Greater Charlotte region and beyond as a vital part of our mission as North Carolina's urban research business school. Find the Belk College of Business on the web and on Facebook.

About UNC Charlotte

UNC Charlotte is North Carolina’s urban research university and maintains a commitment to addressing the cultural, economic, educational, environmental, health, and social needs of the greater Charlotte region. UNC Charlotte is the fourth largest campus among the 17 institutions of The University of North Carolina system and the largest institution of higher education in the Charlotte region. Fall 2013 enrollment is more than 26,500 students, including 5,000 graduate students. Find UNC Charlotte on the Web, TwitterFacebook, Flickr and follow the UNC CLT_News blog.


Belk College of Business contact:  Sasha Trosch, 704-687-7601,

UNC Charlotte media relations contact:  Buffie Stephens, 704-687-5830,