Global Public Relations To Host Third Annual Global Research Conference

Monday, April 15, 2013

CHARLOTTE, N.C.  – April 15, 2013 – Presenters from as far away as Singapore, Macao, Nigeria, Egypt and Poland will join Microsoft’s director of corporate communications – corporate citizenship and community affairs programs, at the Third Annual Global Research Conference on April 26 at UNC Charlotte.

Microsoft’s Tom Murphy will give the keynote address at the all-day event, “The Millennium Generation Communication Challenge,” sponsored by UNC Charlotte’s Center for Global Public Relations. Microsoft’s “YouthSpark” project is attempting to empower youth to change their world by creating opportunities for millions of young people around the globe to imagine and to realize their full potential.

Murphy’s presentation will precede a panel of experts including U.S. Navy Commander Brook DeWalt, whose recent assignments have included serving as personal public affairs adviser to the commanding general of NATO's International Security Assistance Force and U.S. Forces in Afghanistan, as strategic communication director for the U.S. military at the U.S. Embassy in Pakistan and as director of public affairs for Joint Task Force Guantanamo in Cuba.

Panelists will also include entrepreneur Henry Doss of T2 Venture Capital and Alma Kadragic, formerly of the University of Wollongong in Dubai and Sheik Zayed University, United Arab Emirates, as well as other senior-level public relations practitioners and scholars from throughout the world.

“This is a hot topic that demands our attention,” said Dean Kruckeberg, executive director of CGPR. “The conference will explore how communicators representing corporations, NGOs and governments worldwide, as well as scholars and educators, can support inspire, support and collaborate with this fastest-growing segment of society.”

More than 1 billion people in the world today are ages 15 to 24, the largest youth population ever; by 2035, they will number 1.5 billion. The challenge is global sustainability - in health, education and in employment commensurate with education - that enhances the welfare and potential of this young global population, he said.

Richard Linning, CGPR scholar-in-residence and former president of the International Public Relations Association, added that every country and every region has different problems. “Everyone blames something – globalization, automation, the education system, life and work skills or lack of them. As communicators, we have a role in addressing them all.”

Registration materials for the conference are available online. Attendees can also register on-site beginning at 8:30 a.m. in the Barnhardt Student Activity Center Salons A & B. Registration is $100. Registration for students is $30.

This conference will be preceded by the Center’s Teaching International Public Relations Colloquium from 1-3 p.m., April 2,  in Cone 111 on the UNC Charlotte campus. The free event will examine how to strategically organize study-abroad experiences. The colloquium will feature David Remund of Drake University, Des Moines, Iowa, who has developed a travel seminar in Chile, “Public Relations in a Global Society,” UNC Charlotte faculty member Diana Rowan, who provides experiential learning for social work students at villages in the African country of Malawi, and public relations professors Alan Freitag and Ashli Stokes, who teach UNC Charlotte’s London International Public Relations Seminar.  

The Center for Global Public Relations (CGPR) is a resource for practitioners, scholars, educators and students worldwide who want to increase their knowledge about global public relations through the Center’s on-site research and educational opportunities, its continuing educational programs and its global partnerships. To learn more about the Center for Global Public Relations, and register to receive the bi monthly Blue Book visit

About UNC Charlotte

UNC Charlotte is North Carolina’s urban research university and maintains a particular commitment to addressing the cultural, economic, educational, environmental, health, and social needs of the greater Charlotte region. UNC Charlotte is the third largest campus among the 17 institutions of The University of North Carolina system and the largest institution of higher education in the Charlotte region. Fall 2012 enrollment exceeded 26,000 students, including 5,000 graduate students.

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Media Contact: Paul Nowell, 704‑687‑5828,